"The Inverted Pyramid - a unique approach" The Inverted Pyramid (IP) is symbolic of Barry Advertising's multi-level approach to client solutions. By first researching and assessing a client's marketing/communication needs, Barry Advertising then derives a solution based on three different aspects. The Broad Market Awareness includes such things as brand imaging and perception. The Product/Service Analysis allows Barry Advertising to offer clients an objective appraisal of the products or services they bring to market. Sales and targeted communication involves development of sales support materials; direct mail as well as interactive kiosks and CD-ROMs.

	Services Provided
Marketing Research	Barry Advertising offers the development, collection, and analysis of primary research. The agency routinely offers effective analysis of secondary research through various search engines and research libraries.
Media Planning and Buying	Barry Advertising has a thorough understanding of national and regional media markets. Media plans are analyzed for the proper reach, frequency, and efficiency required to achieve desired goals. Post analysis of each buy is conducted in order to insure that our clients receive what was purchased.
Persuasive Public and Media Relations	Barry Advertising's strong media relationships give the agency the capability to mount successful public relations campaigns.
Project and Campaign Concepting and Production	The agency offers clients inspired concepting, results-oriented writing, and engaging design for television, print, outdoor, and radio advertising. Highly effective collateral pieces including direct mail, annual reports, and brochures are also an agency strength.
Interactive Multimedia Concepting, Production, and Management	Barry Advertising's digital production studio provides clients with full interactive capability. From 3D modeling and digital editing of video and audio, to Internet Home Page design and management. Barry Advertising can help position clients to meet the challenges and opportunities of the new information age.