Radio truly is theatre of the mind --

relying on music, narration, sound

effects, a well written script, and

the power of the imagination

to penetrate the mind of the

listener. Demographically, 42% of
adult radio listeners (18 +)

have an annual income of

$25,000-$50,000. The largest

segment of listeners fall between

the ages of 35 and 44, and 33% are

college educated.

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